Thank you for taking the time to visit our page. I sincerely hope that you will find answers for the many questions you have about our company and products. Hyundai Motor Company, having led the history of Korea’s automotive industry, has become a global corporation thanks to our customers’ deep connection and love.
Celebrating its 45th anniversary this year, Hyundai Motor Company has continuously strived to create innovative ways to satisfy customers. Hyundai Motor Company would not have been able to lead Korea’s auto industry and become a major global auto company without the love and support of you, our customers. Executives and employees alike at Hyundai know this by heart and will never cease to search for ways to maximize customer satisfaction. That’s what we mean we say our goal is not to be the worlds’ biggest automaker, but to be the worlds’ most-loved automaker.
Despite the ongoing economic difficulties worldwide last year, Hyundai Motor Company worked hard to expand its sales and presence in key markets to position itself as a leading automaker. We posted sales of 4.06 million units in 2011, and according to the brand consulting group Interbrand, our brand value rose to over USD 6 billion, ranking 61st among the world’s top 100 brands. In China, which has become the world’s largest and most competitive auto market, Hyundai posted record sales of 740,000 units last year, while sales grew significantly in the Central and South American markets and in the emerging markets. In the U.S., Hyundai’s Genesis sedan was chosen as the highest-ranked model in the mid-sized premium car category in the 2012 J.D. Power and Associates Vehicle Dependability Study. Hyundai Elantra won a number of prizes around the world, including the prestigious North American Car of the Year award. Hyundai was also ranked as the highest among all automotive brands in the J.D. Power 2012 Customer Retention Study. In Europe,
Hyundai was also ranked as the highest among all automotive brands in the J.D. Power 2012 Customer Retention Study. In Europe, leading German motoring magazine AutoBild awarded Hyundai top position in its AutoBild Qualitätsreport for the second year in a row. Beating all other manufacturers, including renowned German and Japanese brands, Hyundai took the prestigious honor, which was based on a comprehensive analysis of reliability, long-term quality, and customer satisfaction.
As a group, the Hyundai Motor Group officially began operations at its No. 1 and No. 2 blast furnaces at Hyundai Steel. Construction of a third blast furnace has begun, completing the Group’s business portfolio and boosting synergy to provide everything from molten steel to autos by circulating resources in the most eco-friendly method.
In 2012, Hyundai Motor Company plans to focus on solid internal growth in order to lay the foundation for becoming a leading global automaker. To achieve this, we will strengthen our ongoing quality management with the aim of providing more premium quality features and services to our customers. With the completion this year of our third manufacturing plant in Beijing and a new plant in Brazil, we will stabilize our global production bases. At the same time, we will work to improve communication and cooperation between our production facilities and sales subsidiaries to respond proactively to rapid market changes.
We will also ensure future growth opportunities and meet changing market demands by strengthening our R&D capabilities at Namyang and our overseas R&D centres. In particular, we will focus on securing key engineers and gradually increasing investment to develop core technologies for eco-friendly cars, such as hybrid and electric vehicles, as well as advanced in-vehicle electronic technology.
Our striving to become a top brand in the auto sector also continues through our sponsorship of UEFA EURO 2012™, participation in major international motor shows, and diverse marketing activities to communicate with global customers. These are all a part of our efforts to realize our very own “New Thinking. New Possibilities.” Hyundai Motor Company will also fulfill its duties as a global corporate citizen through its widespread corporate social responsibility programs, all the while boosting cooperation with its suppliers.
Our passion to build better cars only gets bigger when your love and trust for us grows. We promise to continuously challenge convention and create innovation to fulfill our vision of becoming a lifetime partner in automobiles and beyond and a leader in the global automotive industry.
Chairman and CEO